Another Rebranding
out with the old, in with the new

A board member talking with a manager. Dialog: Having talked to the best branding consultants in the world, who have done a detailed study into our brand, ethos, and customers, we have a new vision of the future. What does it look like? Our new name will be Basket Co, with a small quizzical lift of the eyebrow on the logo. That seems like no change for £10,000,000! No, it’s a bargain for a fresh new look that resonates with the public and our client base.

Nothing says senior management have too much time on their hands and the golf courses are closed than another rebranding exercise. To them, it shows everyone how much they are thinking about the company, even if it is the wrong part of the company.

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A board member talking with a manager. Dialog: Having talked to the best branding consultants in the world, who have done a detailed study into our brand, ethos, and customers, we have a new vision of the future. What does it look like? Our new name will be Basket Co, with a small quizzical lift of the eyebrow on the logo. That seems like no change for £10,000,000! No, it’s a bargain for a fresh new look that resonates with the public and our client base.

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