Gym Subscription Model
news years resolutions cost money

Two managers talking. Dialog: We should use the gym model. What’s that? People pay a fee to join, then a membership each month. The membership is for the year paid in instalments. Then a leaving fee if they want to leave before the year is out. Why so many fees? Because we know most people stop going after 6 weeks and want to leave within 6 months. So, the fees keep the money rolling in.

The right business model makes the most of available resources and takes into account customer and/or consumer behaviour.

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Two managers talking. Dialog: We should use the gym model. What’s that? People pay a fee to join, then a membership each month. The membership is for the year paid in instalments. Then a leaving fee if they want to leave before the year is out. Why so many fees? Because we know most people stop going after 6 weeks and want to leave within 6 months. So, the fees keep the money rolling in.

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