in-de-no-shrink-flation
there’s more than one way to make money

An employee in sales giving a presentation. The flip chart reads: 1 - Inflation, 2 - Deflation, 3 - Noflation, 4 - Shrinkflation. Dialog: As I see it, here’s the four options. One, this pushes up prices of things you buy, more expensive for you. Two, this pushes up our profits, cheaper inputs, same selling price. Three, this doesn’t benefit us at all. Four, this pushes up profits by shrinking what you buy.

No matter how devious you think businesses are, they always have a new trick up their slieve.

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An employee in sales giving a presentation. The flip chart reads: 1 - Inflation, 2 - Deflation, 3 - Noflation, 4 - Shrinkflation. Dialog: As I see it, here’s the four options. One, this pushes up prices of things you buy, more expensive for you. Two, this pushes up our profits, cheaper inputs, same selling price. Three, this doesn’t benefit us at all. Four, this pushes up profits by shrinking what you buy.

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